Set in a 3D space, with a plain white background and no backdrops, it is about a young boy dressed in blue, who is full of curiosity. Viewers are encouraged to recognise situations that Pocoyo is in, and things that are going on with or around him. Each character has its own distinctive dance, and most episodes end with the characters dancing.
The technical quality in the development of each chapter, along with the original story lines created by Andy Yerkes, Ken Scarborough and Director Guillermo Garcia Carsí, excellent sound and the meticulous animations have made Pocoyo a high quality product and a success all over the world.
In the United Kingdom, it was originally broadcast on CITV, a children's strand on the ITV network. In September, 2007, Five has acquired terrestrial rights in the United Kingdom to the first and second series, making it part of the Milkshake! strand. The show, however, will continue to air on the CITV Channel. Other broadcasters in the English speaking countries include RTÉ in the Republic of Ireland, Nick Jr. in the U.S. nationwide and local station WNYE-TV in the New York City, Treehouse TV in Canada, ABC in Australia and TVNZ in New Zealand.
In Spain, TVE2 broadcast the second series in Spain starting in April 2008. A future third series is on hold as the makers wish to embark upon other projects, one of which may be a Pocoyo movie.
In June 2006, Pocoyo was awarded, at the 30th Annecy International Animated Film Festival, the Cristal Award for the "Best TV Production".